The company sealed an agreement with BeINSport to broadcast the final match of the Champions League between Juventus and Real Madrid in a maximum resolution in Spain.
The marketing strategy that Vodafone is putting in place seems to be clear. The company wants to expand its business in Spain and to do so its management decided to put its hands on football. Thanks to the deal sealed with BeInSport, Vodafone is ready to broadcast the last step of the most important international competition for clubs in 4K. The decision was taken when it was sure that at least one Spanish team would have participated in the final match.
However, not all Vodafone subscriber base will benefit from this service. The Champions League final match in 4K will be available only to those who have a television that supports the 4K resolution, the new version of Vodafone decoder, and a subscription to the package a Vodafone football or Vodafone sports.