National and European football competitions are key for brand visibility

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Italian football works with the national government to resume Serie A but today’s football generates revenue especially thanks to European competitions.

The club of Trigoria released its financial statement recently approved by the Board of Directors. The figures reported on it show that the club needs to return to professional activity as soon as possible.

There’s something that we should analyze, though. As explained by the club through its financial statement, brand visibility is a key factor in today’s football as well as participation in the UEFA Champions League.

The participation of the First Team in the various national and European competitions, and in particular in the UEFA Champions League, as well as the performances it achieves in these competitions have a significant impact on the economic and financial results of the first semester.

Brand visibility is necessary to have greater negotiating power, especially when renewing sponsorship deals. Failure to participate in international competitions (especially in the Champions League) would clearly have a negative effect on the value of the players if they were to be sold.

In light of that, national and European competitions are key for brand visibility and to generate revenue. Most of the football clubs significantly depend on revenue from TV rights as well as the income generated by participation in the UEFA competitions.

Roma may need a drastic cut in costs this summer. The club may also try to offload a few players with heavy wages.

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About Stefano Bernardini 4052 Articles
A Roman between New York, Philadelphia, and Rome achieving his dreams. Persistence can make extraordinary things happen. Editor of AS ROMA 360 | Collaborated with & Calcio e Finanza | Reported on Major League Soccer | Featured on Bleacher Report & OneFootball EN.

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