The club of Trigoria is going to promote tickets for the games directly at Fiumicino airport.
James Pallotta and his group of investors are expanding the Roma business at 360 degrees. Their goal is to increase revenues and to do so, they are going to take advantage of the main airport of the eternal city.
Millions of people reach the Italian capital daily and the giallorossi want to attract them to the Stadio Olimpico by promoting tickets for the games directly at Terminal 3. A series of messages on dedicated monitors will be shown to let tourists know that the main club of the eternal city will play important football matches in the next few days.
Reportedly, these promotions will take place two days prior to the matches in order to give the necessary time to those interested in buying a ticket for the Stadio Olimpico.
Thanks to a newly developed platform, people can buy tickets in five simple steps. The purchase can be optimized and users can get tickets directly on their smartphone. Thanks to this process there’s no need for printing tickets anymore. Also, for the first time ever, the fans will be able to pick their favorite seats by having a panoramic view of the field from the seats selected.
Likely, Roma have developed this new promotion also due to the recent partnerships with Qatar Airways.
It’s never easy to break into people’s hearts but the American investor, Jim Pallotta, and his collaborators are doing their best to make Roma more profitable and sustainable.