Roma Head of Digital Media Paul Rogers is an absolute master in the digital world, a man that with his ideas and skills is transforming the club of the Italian capital into a model to follow.
The giallorossi have been doing great on and off the field. The club is improving year after year thanks to ad-hoc business strategies implemented by top professionals. Although Roma do not have the same appeal of Real Madrid, Barcelona, or Manchester United, the president of the Lupi James Pallotta is financing a very ambitious project. The American investor wants to expand the Roma brand all over the world in order to attract great sponsors and millions of fans.
The results on the field are pivotal but accurate digital strategies led by the Head of Digital Media Paul Rogers are making of Roma a model to follow for the entire world of football.
In a recent interview released by the French portal ecofoot.com, Paul Rogers explained something more about his strategies and praised Roma president James Pallotta for his ability to lead and support this great project.
“Our overall strategy focuses on being engaging, fun, and entertaining. We want to attract followers from all over the world. James Pallotta largely drives this strategy. He made it clear that in order for Roma to become one of the biggest football clubs in the world, social and digital media are going to be fundamental. Obviously, the results on the field come first,” stated the Roma Head of Digital Media.
“We have a duty to entertain because Roma are in the entertainment business. Our challenge was to break down the communication barriers between the club and the fans. We particularly want to engage fans outside of Italy. In the past 12 months, we focused on Twitter and Instagram and we have released our new website. Next year, instead, we will focus on reshaping RomaTV,” said Paul Rogers.