Stadium Naming Rights: Roma Could Make Fat Profits

Stadio Della Roma
Stadio Della Roma

A study published in recent days by the financial services company ‘Duff & Phelps’ on the value of the Premier League’s naming rights unveils possible great profits for Roma.

Roma‘s president James Pallotta is keeping its fingers crossed for the Stadio della Roma. The new facility of the club should get the final approval shortly after a multi-year process passed through several bureaucratic steps.

The Bostonian investor knows that a great complex would bring big revenues to his club and the Roma fans are impatiently waiting for the definitive green light by the Italian institutions involved.

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In recent days, the financial services company ‘Duff & Phelps’ published a study on the value of the Premier League‘s naming rights featuring that this market increased by 80% from 2013 to 2017. In England, the first six clubs share about 77% of the cake divided as follows:

  • £26.2 million – Old Trafford (Manchester United);
  • £11.1m – Anfield (Liverpool);
  • £19.1m – Etihad (Manchester City);
  • £17.7m – Stamford Bridge (Chelsea);
  • £15.5m – White Hart Lane (Tottenham);
  • £15.3m – Emirates Stadium (Arsenal).

It seems to be clear that the stadiums of three main cities make the difference. In fact, in London, Manchester, and Liverpool there are 10 facilities.

Transposing the stadium naming rights effect into the Bel Paese we can definitely forecast Roma’s incredible opportunity to leverage its prominent brand by exploiting the beauty of a new complex (Stadio della Roma) and of a heavenly city (the eternal one). Financially speaking we cannot believe that Pallotta will be able to monetize the same amount of Tottenham Hotspurs (15.5m pounds per year – €17.5m p/y). But the club of Trigoria could likely match or exceed the amount that ‘Allianz’ is providing to Juventus (approximately €6.25m per year – €75m divided by 12 years).

Therefore, Roma could make a fat profit with its new stadium. The revenue generated by selling the naming rights of the Stadio della Roma could provide the necessary financial stability to the club of the American businessman.

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About Stefano Bernardini 3947 Articles
A Roman between New York, Philadelphia, and Rome achieving his dreams. Persistence can make extraordinary things happen. Editor of AS ROMA 360 | Collaborated with & Calcio e Finanza | Reported on Major League Soccer | Featured on Bleacher Report & OneFootball EN.

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