Serie A-TV rights: Infront becomes Chinese

Infront Sports

According to the Italian newspaper Tuttosport the Chinese giant Dalian Wanda pursued for 1.05 billion euros Bridgepoint, a private fund of the EU, and Infront Sports & Media, a Swiss company led by Blatter’s nephew and involved in sports marketing. Infront Sports & Media was also the advertising advisor of the Italian football federation.

In the last period, Dalian Wanda has also pursued 20% of the Spanish club Atletico Madrid in order to strengthen its presence in soccer. Wanda’s president, Wanj Jianlin, recently stated:

“Infront’s acquisition will definitely increase the future impact of our group in the cultural and entertainment business. In addition our presence will also increase the development of the Chinese sports industry worldwide. Infront, thanks to its solid partnerships with some of the most important sports rights holder, is connected to the top level of the sports global industry.”

According to Wang Jianlin:

“This acquisition will be beneficial for China in order to attract the most important sports events.”

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About Stefano Bernardini 3239 Articles
A Roman in New York achieving his dreams. Persistence can make extraordinary things happen. Editor of AS ROMA 360 | | Calcio e Finanza | Reporting on Major League Soccer.

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