Source: SportBusinessManagement – Official AS Roma
According to sportbusinessmanagement.it AS Roma has recently signed a contract with CAA Sports for the naming rights and other services of sponsorship of the new stadium.
AS Roma’s president, James Pallotta, stated:
“Around two months ago we made an important step ahead by announcing our plan to build the new stadium…
…Today’s announcement is relative to the new partnership that we have established with CAA Sports, the best company in its sector of competence, which represents a significative step for the realization of the new AS Roma stadium.”
CAA joins other giants such as Goldman Sachs and Starwood Capital Group as partner of the club to allow the AS Roma management to expand worldwide AS Roma’s brand.
Also Mike Levine, CAA Sports, has describe AS Roma’s project as: “One of the most exiting projects that we have ever seen.”
Let’s take a look at who CAA Sports is…
As stated in its official website, Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, representing many of the most successful professionals working in film, television, music, video games, theatre, fashion, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.
CAA Sports represents more than 1,000 of the world’s best athletes in baseball, football, hockey, basketball, soccer, tennis, and golf, in addition to icons in individual sports, Olympians, coaches, broadcasters, and other sports personalities. CAA Sports also works globally in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales and sponsorship opportunities.
Another great hit of the AS Roma’s American management.
Official statement here!