The expansion of the AS Roma brand in the world continues without interruption. The demonstration is the latest North American tour in Orlando. Garcia’s boys returned to ESPN Wide World of Sports Complex at Walt Disney World Resort in which they played and won a friendly match against the local team Orlando City FC.
The second clue is the recent interview conducted by ProSoccerTalk , a section of the famous news portal NBCSports, in which AS Roma’s General Director, Mauro Baldissoni, as well as its CEO, Italo Zanzi have expressed their desire to create a super team that is competitive in Italy and in Europe. Especially the AS Roma CEO, Mr. Zanzi, clearly steted: “The goal is to be the best in the world.”
Undoubtedly, the challenge is great but the American management is working hard to turn dreams into reality. The recent qualification for the most prestigious European competition, the European Champions League, is the evidence that the management is working well. The US ownership group is creating a network of global brands who believe in the AS Roma project in order to strengthen and expand the AS Roma brand in the world and achieve their financial and sports goals. Nike, Disney, Starwood Capital and Goldman Sachs…These are the names of the giants of business and finance that are supporting the club in the construction of the new stadium. Big names for a great team that seems to have a bright future.
Fans can rest assured, the much dreamed Americans arrived and their way of doing business is not as extravagant as that of sheiks but that of those who eat bread and business from birth.