AS Roma: 26th most valuable football brand!

Finance and Marketing
Football Finance

Source: Brand Finance

AS Roma‘s brand increases its value and charm. According to Brand Finance AS Roma gains two positions in the general chart.

The American management is, step by step, increasing the value of the team and everything that revolves around it. James Pallotta, Italo Zanzi and their team of collaborators are implementing efficient targeted actions to enable the company to have a sustainable economic future.

The value of AS Roma’s brand is incremented by 26 million dollars (82 M$ in 2013 – 108 M$ in 2014.) This is a great achievement if compared with other Italian teams such as AC Milan and Inter Milan. In fact, the disastrous season for the “RossoNeri” has caused a loss of 27 million dollars to the club. On the other side, the opaque season of the “NeroAzzurri” has left virtually unchanged the value of the club of the new Indonesian owner, Erik Thohir.

However, this charts perfectly highlights that AS Roma, AC Milan, Inter Milan, SSC Napoli, and Juventus must seriously develop their business in a proper and profitable way. Their gap with the teams at the top of the chart is huge! Bayer Munchen‘s brand value is very close to 900 million dollars and that of Real Madrid is slightly less.

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About Stefano Bernardini 2288 Articles
A Roman in New York achieving his dreams. Persistence can make extraordinary things happen. Coordinator of Calcio e Finanza (ENG) / Calciomercato.it (ENG) / Editor of AS ROMA 360. Reporting on @NYCFC @NewYorkRedBulls @NYCosmos @MLS

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